Wednesday, June 18, 2008

consumer purchase decision process

1. problem recognition: preceiving a need.
i want to buy clothes!

2. information search: seeking a value
been walking from stalls to stalls for the past 1 hour to look for suitable clothes and had finally found one which i like most.

3. alternative evaluation: assessing value
looking around for the same top that is much more cheaper.

4. purchase decision: buying value
bought the top from the first stall since it offers the lowest price.

5. post purchase behavior: value in consumption or use
love at first sight. i *heart my top so much though it's a pasar malam product. other online boutique i've come across is selling it at about rm30 excluding postage fee (rm6). i only bought it for rm25. such a steal!

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